look & feel
We partnered with
Tahoe Waterman is a mountain-based paddlesports lifestyle brand focused on wellbeing, recreation and competition out on the water. The brand includes the Tahoe Conservancy, a public beach club, a healthy beachside café and the Tahoe Waterman Event Series. Inspired by surf culture, we developed a logo & brand identity that reflects the mountain peaks & valleys surrounding Lake Tahoe. It speaks to the action of propelling oneself forward across the beautifully rippled surface of the lake.