brand look + feel
We partnered with
This cloud-computing startup was seeking a brand look & feel that would position them as audacious & premium. Through a competitive analysis, we identified the opportunity for them to differentiate with the use of vibrant color & visuals in a space filled with blue and cliché datacenter imagery. We proposed hiring 3D digital artist Alex Diaconu to compose a series of unique illustrations to communicate, in an abstract way, ideas of moving data, networking, computing. The brand look & feel is followed by the Developer portal for which we did design.